If a company wants to generate customer satisfaction and loyalty today, it should certainly prioritize the concept of Customer Success, or customer success. This approach seeks to deliver value to the customer at all points of contact, from the first interaction to...

The customer experience, or Customer Experience (CX), has been increasingly prioritized by businesses from all sectors. Proof of this is the Brazilian Customer Experience survey, developed in 2019, which shows that 49% of companies increased their investments in...

Measuring customer happiness and satisfaction is extremely important for companies, especially for those that already know the value of good Customer Experience management. Therefore, the so-called satisfaction surveys are becoming increasingly known and carried out...

It is no surprise that Customer Experience has become a priority in companies that aim to gain consumer loyalty. This strategy aims to offer the best customer experience, which can bring great returns, such as cost reduction, greater competitive advantage, among...